Act! Marketing Automation

Act! Marketing Automation — plans, pricing, every feature

Email campaigns and lead journeys right from Act! — Basic with 2,500 emails per month is included in every Act! Premium subscription. Find every tier, price and feature explained here.

The four tiers

From included Basic to Advanced with expert guidance

List prices from act.com as starting rates, billed per account and year — no per-user fee. For customers we prepare a binding quote.

Basic
Up to 2,500 emails/month
Included
included in every Act! Premium subscription
  • Email marketing to unlimited contacts
  • 170+ responsive templates & visual editor
  • Email tracking & metrics
  • Drip marketing & workflow designer¹
  • Campaign calendar & deliverability tools
Request now
Select
Up to 25,000 emails/month
From €79
per account / month · billed yearly
  • Everything in Basic
  • AI writing assistant
  • Landing pages & surveys
  • HTML editor, social sharing, ready-made campaigns
  • Team management & nurture marketing
Request now
Complete
Up to 50,000 emails/month
From €199
per account / month · billed yearly
  • Everything in Select
  • Lead management & scoring
  • Marketing/CRM workflows
  • Advanced lead capture & website tracking
  • Event marketing & asset tracking
Request now
Advanced
Up to 100,000 emails/month
From €399
per account / month · billed yearly
  • Everything in Complete
  • A/B testing
  • Progressive profiling
  • Expert guidance from Act! included
Request now

Prices and terms for Swiss customers in CHF — we'll prepare a binding quote.

Add-on volume

When you need more — the add-ons

  • Extra emails: blocks of 2,500 emails/month for €15/month — available in every tier.
  • Additional sender domain: €50/month per extra domain.

For Act! Premium Cloud: 15 GB cloud storage included, extensions of 5 GB for €4/month; desktop sync option €10/month per activation (turning €30 into the €40 tier). All CRM edition details on the Act! CRM page.

Feature comparison

Every feature compared — with explanations

Every feature name links straight to its explanation in the FAQ below.

Every AMA feature explained

How many emails can I send with AMA?+

You create and send professional campaigns to unlimited contacts — volume depends on the tier: 2,500 (Basic), 25,000 (Select), 50,000 (Complete) or 100,000 emails per month (Advanced). Extra volume comes in blocks of 2,500 for €15/month. Included in every tier — from Basic, which comes with every Act! Premium subscription.

Which email templates does AMA include?+

Over 170 ready-made, mobile-friendly templates for different industries and occasions — pick one, adjust text and colors, send. Included in every tier — from Basic, which comes with every Act! Premium subscription.

Do I need HTML skills for the template editor?+

No. In the visual editor you edit templates and campaigns directly: move blocks, swap images, change colors — no code at all. Included in every tier — from Basic, which comes with every Act! Premium subscription.

What does email tracking in AMA show me?+

Open and click rates in real time, campaigns side by side — you see immediately which subject lines and content work. Included in every tier — from Basic, which comes with every Act! Premium subscription.

What is drip marketing in Act! Marketing Automation?+

Multi-step campaigns sent automatically over time — set them up once and the sequence runs by itself. In Basic, email is the only available activity type. Included in every tier — from Basic, which comes with every Act! Premium subscription.

How does the visual workflow designer work?+

Your communication flow as a visual diagram: assemble steps, branches and wait times via drag & drop. Limited to email steps in Basic. Included in every tier — from Basic, which comes with every Act! Premium subscription.

What is the campaign calendar for?+

All campaigns in a day, week or month view — planning, coordination and overview in one place. Included in every tier — from Basic, which comes with every Act! Premium subscription.

How does AMA make sure my emails arrive?+

AMA is backed by a deliverability team plus technical safeguards for sender reputation and legal requirements — so your campaigns land in the inbox, not in spam. Included in every tier — from Basic, which comes with every Act! Premium subscription.

What can the AI writing assistant in AMA do?+

The built-in AI suggests subject lines and campaign copy and refines your drafts — convincing emails in a fraction of the time. Included from the Select tier.

What are preconfigured campaigns?+

Ready-built campaigns as a head start: pick one, adapt it to your brand, schedule it — instead of starting from zero. Included from the Select tier.

Can I use my own HTML templates in AMA?+

Yes — from Select you import and edit your own HTML templates in the WYSIWYG editor. Full control for advanced users. Included from the Select tier.

Can AMA share campaigns on social media?+

Yes — campaigns can also be posted to platforms like Facebook and LinkedIn. More reach without extra work. Included from the Select tier.

How do I build landing pages with AMA?+

You choose from a categorized library of ready-made landing page templates — for sign-ups, downloads and promotions, no web designer needed. Included from the Select tier.

What do surveys in AMA give me?+

Online surveys and polls whose answers land right on the contact — you get to know prospects and customers systematically. Included from the Select tier.

How do I manage team access in AMA?+

You define which team members can access which campaigns, templates and areas — division of labor without chaos. Included from the Select tier.

What is response-driven nurture marketing?+

Campaign sequences that react to recipient behavior: whoever clicks or opens automatically receives the next fitting step. Included from the Select tier.

How does AMA connect marketing and sales?+

Campaign responses automatically trigger CRM activities — tasks, follow-ups, sales steps. Marketing and sales work in one flow instead of two silos. Included from the Complete tier.

What is asset tracking in AMA?+

You see which provided content — such as downloads and documents — your recipients actually use, and read their interest from it. Included from the Complete tier.

What does advanced lead capture do?+

Advanced forms and questions take lead capture to the next level: more fields, more logic, better qualification right at sign-up. Included from the Complete tier.

How does lead scoring in AMA work?+

Leads are scored automatically based on their campaign responses and profile — your sales team sees at once who is ready for the call. Included from the Complete tier.

Does AMA support events and webinars?+

Yes — with nurture templates built for webcasts, trade shows and events: invitation, reminder and follow-up from one sequence. Included from the Complete tier.

What does website activity tracking show?+

You see which pages of your website a known lead visits — and steer campaigns and sales outreach accordingly. Included from the Complete tier.

What is progressive profiling?+

Short, successive questions complete lead profiles step by step — without long forms that scare people off. Included from the Advanced tier.

How does A/B testing in AMA help me?+

You compare two campaign variants against each other — subject, content, sender — and systematically learn what works for your audience. Included from the Advanced tier.

Let's talk.

Get a free initial consultation — we take your business to the next level.